Angus Reid (market research)

Angus Reid (born December 17, 1947) is the CEO[1] of Vision Critical and the company’s public affairs division, Angus Reid Public Opinion. He has been the recipient of a Canada Council Doctoral Fellowship,[2] the Entrepreneur of the Year award for the Pacific Region in the ""services" Category,[3] and was inducted into the Marketing Hall of Legends[4] in 2010. In 1996 he received an honorary Ll.D. degree from the University of Manitoba [5]

Contents

Career

From 1979 to 2001, he was founder and CEO of Angus Reid Group, a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. It was sold to Ipsos in 2000.

In 2004, he became CEO of Vision Critical,[6] his son Andrew’s online panel company.[7] Shortly after, he created Angus Reid Strategies (now integrated with Vision Critical)[8] to apply Vision Critical’s technologies and to market research.[9]

Education

Reid has a B.A. and an M.A. in sociology from the University of Manitoba,[3] and in 1974 he received a Ph.D. in sociology from Carleton University in Ottawa. He has written numerous columns on economic, social and political issues as well as the best-seller “Shakedown: How the New Economy is Changing our Lives” (1996).[10]

Personal life

Reid resides in West Vancouver, British Columbia, with his wife Margaret. He has a son, Andrew, and a daughter, Jennifer, and four grandchildren.

References

External links